An independent second opinion before you make a major ad-budget commitment.
Pressure-test one live scale, cut, hold, restart, or reallocation decision using the commercial evidence that can materially change the call. You receive a clear recommendation—not another dashboard, broad audit, or campaign-management retainer.
Should Example Glow Beauty run a two-week 10–15% Meta spend step before considering the full 30% increase?
- Main reason
- Attributed averages do not establish marginal return on the next dollar.
- Largest risk
- The full increase could cross contribution breakeven while platform averages still look healthy.
- Safest next action
- Run the accepted 10–15% two-week step on a clean post-promotion window. Stop if marginal contribution reaches the agreed breakeven boundary.
Swaroop Rao, Founder, SpendProof
Commercial judgment shaped beyond the advertising dashboard
Swaroop Rao has spent ten years building and applying decision systems across demand forecasting, inventory, pricing, customer value, marketing performance, and ecommerce economics. That breadth matters because an advertising-budget decision is rarely only an advertising question: availability, promotions, returns, customer quality, margin, and underlying demand can materially change the answer. Every SpendProof review is personally completed by Swaroop.
- Demand and inventory decisions under uncertainty
- Pricing, promotion, and contribution economics
- Marketing growth and customer-quality analysis
Professional recommendation
Read all recommendations →We asked Swaroop to help us assess whether a recent improvement in paid-media performance justified increasing the budget. Instead of simply validating the reported return, he clarified the exact decision, reconciled the evidence from different sources, and identified the assumptions carrying most of the risk.
His recommendation was useful because it led to a bounded action rather than a vague analytical conclusion. We understood what we could do immediately, what exposure to limit, what to monitor, and what evidence would justify a larger commitment.
Who it is for
One common review for the people accountable for the budget call.
Founders and chief executives
Use an independent recommendation when the agency, platform, and store numbers leave you personally carrying the downside of a material spend decision.
Growth and channel decision owners
Pressure-test a recommendation before taking it to the founder, finance lead, agency, or team. The review supports your judgment; it does not displace your role.
The buyer journey
See the work before deciding whether to request it.
View the sample
Inspect a complete fictional Unresolved review, including its reasoning, guardrails, monitoring, and stop rule.
View sample →Request fit
Send only the brand, proposed move, and deadline. Do not send evidence yet. An optional fit call is available.
Review fit path →Use the free check
Optionally screen whether the decision looks reviewable. It does not provide the paid verdict or a diagnosis.
Open free check →The deliverable
A recommendation first, with the reasoning behind it.
A one-page decision summary plus full written reasoning, including the evidence, limits, commercial context, assumptions, uncertainty, guardrails, strongest counterargument, and what would change the conclusion.
Supported
Proceed within guardrails
Unsupported
Do not proceed as proposed
Unresolved
Test before committing
An Unresolved review names the missing evidence, bounded test, monitoring rule, stop condition, review point, and evidence needed before the larger move.
Scope
Narrow by decision. Broad enough by evidence.
One live scale, cut, hold, restart, or reallocation decision, using one agreed evidence set and the material commercial context needed for that decision.
When the decision relies materially on repeat purchases, subscriptions, or longer-term customer value, sufficient relevant evidence is required. New deep cohort construction is outside the founding review.
Outside the founding review
- A broad business, attribution, or finance audit
- Ongoing campaign management or open-ended advice
- New deep cohort construction or missing lifetime-value proof
- A guarantee of performance or one true attribution number
Founding Decision Review — $399
One founder-led review of one accepted decision.
Available for the first two accepted Decision Briefs. The price is reserved only when the exact Decision Brief is accepted.
Complete written delivery is within three business days after the Decision Brief is accepted and the agreed evidence is complete and usable. There is no upfront payment. The $399 founding fee is invoiced at complete written delivery and is due within three business days.
- No upfront payment
- Complete written delivery before the invoice is due
- One material-mismatch correction
- Uncorrectable material nonconformance waives the fee
Practical boundaries
What to expect.
Do you need account access?
No passwords or account access. Use redacted screenshots or exports; never send credentials or customer-level personal data.
Can I use email only?
An optional 15–20-minute fit call covers suitability, context, scope, and evidence only. Email-only qualification remains available. An optional handoff call of up to 20 minutes may explain the written conclusion, assumptions, guardrails, and change conditions; it does not expand scope.
Does Unresolved mean no answer?
No. It means Test before committing, with a bounded test, monitoring and stop rules, and the evidence that would support or reject the larger move.
Does this replace my agency or team?
No. The review is a second opinion and includes questions for the agency or internal team. Execution remains with you and the people you choose.
What if the review misses the accepted brief?
One bounded correction covers a specific material mismatch with the accepted Decision Brief. If genuine material nonconformance cannot be corrected, the fee is waived. Subjective disagreement with a conforming verdict does not cancel the invoice.
Who completes the work?
Swaroop Rao, Founder, SpendProof. Every SpendProof review is personally completed by Swaroop Rao.